U S Polo Association is the authentic and official brand of the United States Polo Association, the governing body for the sport of polo in the United States since 1890. Today, our products are sold in more than 135 countries through our authorized program. Department stores and US Polo Association brand stores The United States Polo Association captures the authenticity of the sport while capturing the authentic spirit known throughout the world as the classic American style.
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About U.S. Polo Assn
The U.S. Polo Assn. The brand transports clothing for men, women, and children, accessories, luggage, watches, shoes, home furnishings, and more.
The U.S. Polo Assn. The brand is managed by USPA Properties, Inc., a wholly-owned subsidiary of the U.S. Polo Association. USPA Properties is a for-profit business and pays royalties to the U S Polo Association for the rights to license their trademarks. In addition, USPA Properties pays federal, state, and local taxes of over 40 percent on all returns. As the factor of the U.S. Polo Link symbols, Goods’ mission is to grow a long-term source of revenue for the U.S. Polo Association. This income is used to underwrite numerous programs for education and promotion of the sport of polo in the U.S.
History of the U S Polo
The US POLO ASSN was founded in 1981 with the desire to have a clothing brand that truly reflected the spirit of the sport of polo and supported the activities of the United States Polo Association (USPA). However, its roots in the sport go back to 1890, when the USPA was formed.
In the last 20 years, the brand has grown from 12 licensees to more than 70 licensees worldwide—the first release of the USA POLO ASS. The brand was in the United States but quickly spread to Mexico, Central and South America. The international market soon developed in Japan, China, Taiwan, Europe, the Middle East, and India. Over the last five years, the goods have seen annual sales growth of 22%.
Who are we, USPA?
USA Polo Association isn’t just a brand; it’s an experience. Yes, Polo Assn. Buy, and own a piece of sports polo. We are the only brand officially affiliated with the United States Polo Association (USPA), one of the oldest sports organizations in the United States. This proud award combines our illustrious past with a bright future of which you are an essential part. United States Polo Royalty Association. Help fund the USPA, which develops and also promotes the sport in the United States and worldwide. Learn about the brand, the sport, and our historical place as you explore the entire United States. Polo Association has to offer.
U S Polo Leadership
The US POLO ASSN brand is operated by USPA Properties, Inc., a wholly-owned subsidiary of the United States Polo Association (USPA). USPA Properties, Inc. works with licensees in the United States, Canada, Mexico, the Caribbean, Central, and South America, Asia, Europe, Scandinavia, Russia, and also the Middle East to provide consumers with clothing, accessories, luggage, watches, and shoes to home furnishing and decoration
USPA Properties has a strong organization team with extensive experience in retail, licensing, and design. Additionally, the brand’s CEO and most board members are active USPA members and play polo regularly.
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The senior management team includes:
- David Cummings, President and CEO
- Jim Scully, Vice President of Licensing
- Brian Kaminer, Global Design Director
- Kevin Rosenbloom, Senior Merchandising Manager for Americas
Brand Philosophy Values and Inspiration of USPA
In the game of polo – the tradition, camaraderie, effectiveness, and desire of all those complex, from the players to the fans. Polo is the Ruler of Sports and the Sport of Kings – inviting and open to all who wish to participate, whether on the pitch or from the sidelines.
Polo captures a spirit not famous by other sports – the love of the game embodies an eagerness for competition, a passion for horses, and an appreciation for all those who work to bring the sport together. In addition, a special feeling is associated with being part of the oldest riding team sport in the world.
The upcoming polo lies in raising awareness through education and participation, encouraging more significant numbers of people to embrace the sport with the same zeal and devotion as those before them.
The U.S. POLO ASSN. The brand captures the authenticity of the sport while embracing the genuine spirit known worldwide as Classic American Style – comfortable and casual but still put together.
U S Polo Products Lunches to date
Menswear and Womenswear
In menswear, faded polo shirts and sweaters accentuate the shift into the younger arena and help broaden their customer demographics. In women’s fashion, polo dresses are the highlight of the USA. POLO ASSN. Brand collections. The look is bright and also comfortable and represents the game.
Children’s Apparel as of U S Polo
The U.S. POLO ASSN. The brand has traditionally produced men’s and women’s clothing and has recently grown its children’s business fast. Therefore there are now exclusive children’s clothing stores all over the world.
Shoes
In the previous two years, the U.S. Polo ASSN. Brand’s Italian licensee, Bonis, has made shoe styles that embrace the polo heritage. For instance, they designed a waterproof rubber boot that looks like a leather riding boot.
Handbags
The U.S. POLO ASSN. The brand is releasing fantastic handbags in Malaysia and Italy with details inspired by different elements of the sport, like the metal fittings on a tack.
Popular Advertising Campaigns
USPA Properties, Inc. develops an annual advertising campaign and slogan for the U.S. POLO ASSN. Brand, providing the consumer with a standard and consistent message worldwide. In 2011, advertising returned to the brand’s roots and also the authenticity of its merchandise, precisely, its deep connection to the sport of polo and its history.
This connection and relationship with the sport brought the company to an advertising campaign focused on the fact that “Before Fashion, Polo was a sport.”
Marketing Philosophy of U S Polo
The U.S. POLO ASSN. The brand captures the authenticity of the sport. For example, they use actual equipment in their stores, American polo players in photography, and real names of tournaments. It is combined with embracing the genuine spirit known worldwide as Classic American Style-comfortable and casual but still put together.
The brand is athletic, confident, genuine, approachable, and, most of all, classic. Therefore today USPA Properties, Inc. has 225 U.S. POLO ASSN. Mono-brand stores with more being add quickly 31 in the United States; seven in South America; four in Thailand; three in China; 130 in the Middle East, and 50 in India.
Awards and Accolades
The U.S. POLO ASSN. DNR Magazine has recognized the brand as a Top 40 megabrand in the United States.
Corporate Social Responsibilities
USPA Properties, Inc.’s business model is built around giving back to the polo community. All of its profits from the sale of U S POLO ASSN. Branded merchandise goes to the United States Polo Association (USPA) to support the association’s mentoring and training programs.
This relationship allows the USPA to increase player member benefits and promote the sport through training for interscholastic and intercollegiate polo competition while better regulating the game’s rules through programs in umpiring, competition, and ensuring the safety and welfare of their equine companion players.
Conclusion
Our USPA Life initiative strives to ensure that U S Polo Assn. Product is being made in ethical and sustainable ways. With a focus on the future, we are evolving our brand by pursuing new eco-processes and green innovations to help reach our goal of protecting our planet for future generations. We understand that for our quality products and also the game of polo to thrive, we must take a responsible stance as world citizens.
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